Stay Home, Japan, You're Drunk! (w/ Matthew Boynton)

Craft Beer Pioneer Matthew Boynton of Sakamichi Brewing talks about starting an alcohol business in the new, smoke-free, covid-filled landscape of Japan, a country so steeped in drinking "culture" that it probably shouldn't drive.
Craft Beer Pioneer Matthew Boynton of Sakamichi Brewing talks about starting an alcohol business in the new, smoke-free, covid-filled landscape of Japan, a country so steeped in drinking "culture" that it probably shouldn't drive.

Plus, Ollie recommends a cruise for passengers who want to be prepared for the worst,
and, you know what? Bobby DID wake up in a bath tub full of ice on his last river cruise, but he honestly can't tell whether or not anything is missing.

Topics discussed on this episode range from:
  • How we're toasting the end of the Internet Explorer Era 
  • What goes in to our first official podcast beverage
  • What Ollie REALLY thinks of Craft Beer fans
  • Matthew's road to opening a craft beer brewery in Japan
  • How craft beer customers defied both Japan and Matthew's expectations
  • THE EASIEST QUESTION WE'VE EVER ASKED ANYONE
  • Sexist tropes in Japanese marketing to women, and how Matthew avoids them by using a groundbreaking philosophy of treating female customers as individuals
  • How to qualify for the chance to APPLY for a business loan
  • How the changing landscape of Japan around drinking culture due to covid has impacted Sakamichi Brewing's business
  • This Article
  • How sometimes Japan changes its rules and regulations on the fly to adapt to societal forces
  • The preclusive requirements to get a license to start a brewery
  • How the Craft Beer industry began in Japan with the Ji-beer movement, and how that set the reputation for craft beer as being... bad
  • The lengths that Matthew's customers go to get a bunch of alcohol in their veins
  • The indoor smoking ban, and how wistful alcoholics may have forgotten about it when they dream of a return to pre-covid normalcy
  • How all the people who talk about drinking as a social and professional obligation have been spending their time at home, free of social and professional obligations
  • What does "drinking culture" really mean?
  • Comparing the changes in alcohol consumption habits between Japan and the UK and the US
  • The General Soleimani assassination reference that FINALLY made it into the final edit of a JBRC show
  • Matthew's Answer to another super easy question: does he think craft beer is as useless as Ollie's comedy?
  • What we're all going to do when the perks of modern civilization disappear
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Topics discussed on the extras include:


Social Media Links:

Ollie Horn: Twitter | Instagram

Bobby Judo: Twitter | Instagram | YouTube


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Stay Home, Japan, You're Drunk! (w/ Matthew Boynton)
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